Print Page   |   Sign In   |   Register
Publications Library
Blog Home All Blogs
Search all posts for:   

 

View all (486) posts »
 

Improved Stoves in India: A Study of Sustainable Business Models

Posted By Stella Hanly, Aspen Institute, Thursday, July 12, 2012
Improved Stoves in India: A Study of Sustainable Business Models

A recent study of 12 organizations selling improved cookstoves in India identified the challenges of selling these products to the poor. The authors found the two companies with the most success focused on developing a sophisticated sales channel, had considerable person-years of management experience in marketing and operations, and had sufficient seed financing. However, none of the companies selling products directly to households (compared to those targeting commercial customers) had demonstrated financial sustainability. They find that cookstove companies in India face tradeoffs between commercial success and the ability to provide health benefits to poor customers. Improved cookstoves are often being sold to higher income customers in rural areas, rather than the poorest of the poor, which is consistent with previous research.

Tags:  business models  India  sector publication  sustainability 

Permalink | Comments (0)