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Money for Good: The US Market for Impact Investments

Posted By Administration, Tuesday, August 25, 2015
Updated: Tuesday, June 16, 2015

For the first time since 1994's The Seven Faces of Philanthropy, the Money for Good (MFG) initiative provides a comprehensive understanding of the behaviors, attitudes, and motivations of affluent Americans with respect to impact investing, charitable giving, and international entrepreneurship.

Leveraging a nationwide survey of 4,000 Americans with household incomes of $80,000 a year and above, the Money for Good initiative analyzed the US market opportunity for impact investments and charitable gifts for individuals. The initiative also identified what for- and non-profit organizations can do to "unlock" that market opportunity, by serving their donors and investors more effectively.

The Money for Good research was run from December 2009 April 2010. The initiative was funded by the ANDE Capacity Development Fund (CDF), the Rockefeller Foundation, the Hewlett Foundation, and the Metanoia Fund. A core group of ANDE members supported the Money for Good grant proposal to the CDF, and were partners throughout the initiative. These organizations included E&Co, Endeavor, Ignia Partners, Mercy Corps, Root Capital, ShoreBank, TechnoServe, and VisionSpring. 

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Tags:  charitable giving  entrepreneurship  impact investing  Philanthropy  Sector publication 

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