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Transforming Impact Measurement with Lean Data

Posted By Administration, Friday, December 11, 2015

ANDE provided support to a new report co-authored by Acumen and Root Capital: Innovations in Impact Measurement. The report shares detailed case studies of how these organizations are using muobile surveys to gather customer insights. Here's a preview of what Acumen learned from applying Lean Data principles to Acumen investee SolarNow:

EXCERPT FROM THE REPORT:

Although the company was receiving customer feedback through word of mouth mainly from their sales agents, they craved greater quality data about their customers and the social impact of owning a SolarNow system. Acumen helped SolarNow construct a short, non-intrusive survey and gathered data from over 200 customers through trained call center employees. Here’s what we learned:

CUSTOMER IMPACT:
95% reduction in kerosene usage
49% live below $2.50 per day
32% of customers reported service issues

COMPANY IMPACT:
Addressed product performance issues
Recruited a customer service team
Started quarterly Lean Data customer calls

Read the full report for more stories like this. 

 

Tags:  impact evaluation  Lean data  metrics  Metrics and Research  mobile  survey  surveys 

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