Unleashing the Potential of Women Entrepreneurs

by Babson College and The Coca-Cola Company

This report provides an overview of The Coca-Cola Company's 5by20 initiative, starting with its multi-dimensional contextual setting: the extensive focus on gender equality shared by governments, NGOs and private enterprise, and Coca-Cola’s commitment to and investment in a broad array of initiatives focused on economic development, sustainability, and social goals. The report then describes eight programs from six value chain sectors: Producers, Suppliers, Distributors, Retailers, Recyclers and Artisans, and it concludes with a review of 5by20’s efforts to measure the impact of the initiative, a summary of key elements that contribute to successful scaling, and lessons learned. 

Download the case study here.