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Emerging Markets, Emerging Models: Market Based Solutions to the Challenges of Global Poverty - Monitor Inclusive Markets

Posted By Saurabh Lall, Aspen Institute - ANDE, Monday, November 14, 2011
March 2009

Market-based solutions have recently attracted strong interest in the campaign against global poverty, in part due to the remarkable success of micro-finance. They are relatively new, with an uneven performance record, and there is much yet to learn about what causes them to succeed or fail. The most successful pass two tests: they are self-funding, and they operate at suffi cient scale to make a
difference to masses of poor people. They also have one salient feature in common: a business model tailored to the special circumstances of markets at the base of the income pyramid.

The report is based on Monitor’s extensive research into hundreds of market-based solutions around the world, with a particular focus on India, which is an advanced laboratory of approaches and an especially fertile source of lessons about performance. The research is based on dozens of site visits and hundreds of interviews as well as extensive work in the public record. The report provides strong evidence that engaging the poor as customers and suppliers presents an exciting — and signifi cant — opportunity to establish new
paradigms to bring genuine social change in economically sustainable ways.


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