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Efficacy of Mobile EdTech in India

Posted By Administration, Thursday, April 11, 2019
Updated: Wednesday, April 10, 2019

Efficacy of Mobile EdTech in India
Published by Gray Matters Capital (GMC)

This report finds out how the combined application of behavioral science, data-driven strategies and optimization can address the key challenges EdTech firms with Mobile solutions face in their journey from downloads to impact. The report is based on the hands-on work Gray Matters Capital (GMC) mentors did with the 8 cohort companies during the GMC Calibrator program, the behavioral blueprint and user labs conducted in conjunction with Behavioural Architecture expert firm, Final Mile Consulting, the user testing with 2000+ users enabled by Career Launcher (CL Educate) as well access to their cohort’s customers and insights from 42 Education entrepreneurs apart from market data analysis and expert views.

Read full report here

Tags:  edtech  india  mobile 

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